Tag Archives: SNHU

Future Implications

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  • Photo courtesy of https://techjackie.com/social-media-future/

One thing that is a known fact is that our social media landscape is constantly changing.  Why is that?  Well basically it’s because technology is constantly evolving which means that anything reliant on it must do the same or die out.  People either love or hate social media but the fact is, it’s a resource that every day people use, and brands must follow suit or fall behind.  Though there are those who may hate social media there are presently 3.80 billion people using social media worldwide since the beginning of 2020.  I’m sure that with COVID-19 those numbers have continued to climb because of the quarantine and a lot of people staying home or working from home.  5.19 billion people use mobile phones globally with user numbers up by 124 million (2.4%) since the beginning of the year in 2019. The numbers below don’t lie, social media is here to stay.

  • Photo courtesy of WeAreSocial.com

I feel that the changes are due mainly to changes in human behavior but also because as I stated above technology is constantly changing and growing.  The changes in human behavior come in the form of people wanting brands to be health conscious (fast food industry) … fast food brands are launching new products and drafting health-related communications strategies. Then there are the those who want brands to be socially conscious such as Ben & Jerry’s stand on racial justice.  There are of course a myriad of issues that consumers wish brands to follow these two are just the tip of the iceberg.

There are a few trends that I feel will be up and coming in the future with social media (although there are many more, I’m sure these or the ones that I’ve focused on):

Photo courtesy of https://www.information-age.com/augmented-reality-transforming-e-commerce-123465096/

Continual growth of social media and its platforms.

Heightened privacy and security (huge boost in data management).

AR (augmented reality) and VR (virtual reality).  AR takes the real world and projects virtual, computer-generated augmentations to enhance the user’s experiences.  VR a 3D dimensional computer-generated reality that users can explore as if they are in the real world.

Video’s will be used across most platforms (Cisco stated that by 2020, 75% of the mobile traffic will be video).

Courtesy of YouTube https://www.youtube.com/watch?v=NOKJDCqvvMk

I think the future is definitely bright and fun with the addition of Augmented Reality along with Virtual reality being added into the mix because it will add to the consumer experience.  Mixed and augmented reality, in particular, are proving effective in allowing consumers to engage with brands and interact with products like never before.

Photo courtesy of https://blog.appvirality.com/how-to-use-social-media-mobile-app-promotions/

The question that companies need to be asking themselves according to TTEC, With these numbers continually growing, the question isn’t whether to embrace social media; it’s “How can I effectively leverage social networks to enhance the customer experience and gain valuable insight?”  Indeed, that is the one thing that small and large businesses need to look at social media.  How can they make it better for their consumers and how can I use the information gathered for the company’s benefit? Two questions I will leave you with is:

What trends do you see for social media as technology expands with consumers and businesses having to explore with it?

What brands do you follow on social media?

Photo courtesy of https://openviewpartners.com/blog/social-media-branding-10-tips-to-build-your-brand/#.X7ghCWhKhPY

Why I’ve Been Mostly Silent

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50265920_00302_0135_XLargeI’m not sure how many of you know that I’ve been seriously busy with going to school to get my BA in Creative Writing and English with a concentration in Fiction.  I’m pleased to say that I actually graduated with honors on May 9th, 2015 from Southern New Hampshire’s University through their online program.  I started in April 2014 and will finish with my last two classes in July. It’s been a long year of missing some family things, doing homework late into the night all while working full-time and rearing two children by myself who are both in elementary school.  I plan to get start on my Master’s in July 2015.

Why is this a big deal to me you ask?

Well for one, I have a learning disability and I never thought I’d be able to finish and get my Bachelor’s degree let alone with a 3.9 GPA.  You see I was told at an early age by some that I’d never amount to anything.  That stuck for a long while until I decided in 2012 that I wasn’t going to be who those naysayers said I was.  I was going to see if I could get published or I’d stop saying I was a writer. I got published and after that I felt I could do anything I put my mind to.

Then in 2013, my life took another turn where I became a single mother to two amazing children.  I struggled for a bit, I was already busy with a full-time job, being a full-time board member for my local RWA chapter and raising my children.  Finally done with wallowing in self-pity (though most didn’t know that was what was happening as I was still writing, publishing and functioning) I decided to go to school.  I did my research to find a school that I could go to online so that I didn’t have to leave my children at night and because I don’t drive (but that’s another story).  I found Southern New Hampshire University and it was insta-love.

It was the best thing I’d ever done.  Going back to school though granted I was scared I knew in my heart this is what I needed to do for myself and my children.  I love writing and I want to teach Creative Writing to college students.  The only way to do that is to go to school.  Honestly, at first I thought I’d just be going for my BA.  I wasn’t even sure how well I would do.  Now I can truly say I’m addicted.  I love school, yes it is hard but it is also proof that even with my learning disabilities I can do this.

I will be the first to tell you that reading is the reason my academic life is going so well now.  My learning disability used to be in all areas of school.  But once I started reading that disappeared to only leave me with a learning disability in math.  I’m proud to say I got a B+ in my math two terms ago by working extra hard.  Me!  The girl who didn’t think she’d ever pass math.  I was pleased to be inducted into the National Society for Leadership and Success’s, Alpha Sigma Pi and into the International English Honor Society’s, Sigma Tau Delta.

I said all of this to say, to you my readers my author friends and even those visitors that happened upon this site by accident…keep going.  No matter what someone says to you.  You can do it, I can do it, we can do it. I may go silent again…but it is only because I’ll be in the Master’s program reaching for the stars.

What is the one thing you’d like to do in your life, but haven’t?